Menopausal beauty: the latest frontier of the inclusive beauty trend
For decades the older woman was invisible, not considered beauty forecasters or trendsetters. Trends focused on the younger generation thought to be leading the charge on beauty trends as well as spending. Though anti-aging products have always been the rage, today the beauty industry is taking it a bit further. The impact of menopause on a woman’s body, coupled with the spending power of this unique and dynamic demographic, makes it ripe to become the latest frontier for the beauty industry. With spending power of upwards of $22 billion a year, venture capitalists are taking notice and supporting these brands.
Check out these articles to learn more about this trend!